Online advertising is becoming more demanding day by day at this moment and in future, online advertisements will rule the world definitely. Demanding growth of online marketing, a new relationship has created between Advertiser and Internet User. Between this advertiser and online user relationship, one more hidden Medias is working with them.
From the many others hidden media, Google is one of them who work between advertisers and internet users.
To make adverts more helpful and beneficial for advertiser and internet users, Google use their own policy to keep the online marketplace clean and safe.
Google started StopBadware in 2006 against the bad adverts.And still fighting to keep the online marketplace clean and safe.
Last year 2011, Google alone disabled more than 130 million ads and 800,000 advertisers that violated their policies on their own and partners’ sites, such as ads that promote counterfeit goods and malware. But when Google or another website shuts down a bad actor, that scammer often simply tries to advertise elsewhere.
Internet is huge like sky and it is quite tough to fight against bad adverts by Google alone. So now, Google make new alliances with AOL,FACEBOOK,TWITTER and IAB to fight against bad adverts and keep the online market clean and safe .
Watch this below video on how Google Make Ads better